The sense of smell is influenced by memories and emotions triggered by direct action and visual stimulus.
When combined with an array of other stimuli, a scent leads to deeper memory and cognition.
Scents impact our perceptions before we even notice them. They create feelings in a customer about a store the moment they walk through the door.
75% of our emotions are generated by what we smell. Scent sets you in right mood.
84% shoppers perceive higher value of place or products in a scented space.
Studies have shown that professional room scents can increase the amount of time customers spend in sales rooms and increase their willingness to buy by up to 20%.
Scenting a retail space can mean the difference between browsers and buyers.